Protecting Skin

A little more than two decades ago, when Johnson & Johnson Industrial Ltda. in Brazil launched a campaign to raise awareness of the harmful effects of tanning without protection, it took a primary role in educating Brazilians on the importance of using sunscreen. SUNDOWN^® was the first ever sunscreen introduced in Brazil, in 1984. Since then, the company has continued to educate people about sun protection and bring forward meaningful products.

The Research and Technology Center in São José dos Campos matches sun protection innovation with consumer lifestyles in Brazil’s mostly tropical climate. “Skin care in general has become more important to Brazilian consumers, who are now more aware of the need for sunscreen, and dermatologists are recommending sunscreen for all ages,” says Maria Eduarda Kertesz, Vice President, Beauty, in Latin America. “We’ve responded to this trend with products that combine other skin care benefits, such as anti-aging, with sun protection, making it easier for consumers to use and dermatologists to recommend and encourage daily application of sun protection.”

Dermatologists have been integral to the success of RoC^® Minesol, today the No. 1 dermatologist-recommended sunscreen brand in Brazil. In fact, one out of two sunscreens sold in the country is a Johnson & Johnson consumer brand.

“The strong educational material we have offered to Brazilians during more than two decades is one of the main reasons consumers are making an informed choice to use sun protection,” says Kertesz. “We’ve played a role in making sun protection part of the daily routine for people in Brazil.”

This section contains multiple pages. Click on each page number to advance the page.